English emerging acts have the advantage that the British music press is constantly on the lookout for the latest hype. William Doyle (1991) discovered that journalists can go far in extolling up-and-coming talent. Even before his East India Youth had released anything, the journalists of the British blog The Quietus attacked the producer. They placed the not-yet-released Total Strife Forever high
… on their year-end list and even founded a label to release its first EP. A rock critic with a record company is the same as a butcher judging his own meat, but The Quietus quickly gained acclaim from other blogs. Now that Total Strife Forever is officially released, the positive reviews are not over the air. East India Youth's largely instrumental idm is definitely worth a listen too, although it is mainly food for fans of minimal house and ambient. The songs in which Doyle sings, such as the gospel-like Looking For Someone, are also interesting for the general public. Furthermore, the bulk of Total Strife Forever is filled with repetitive, rippling synths for which you really have to be in the mood. (JE)more
