Richard Ashcroft is a pop singer who does not shy away from the big words. He does not shy away from comparing himself to Jesus, Salvador Dali, John Lennon and Picasso. If you don't imagine anything, then you are nothing. 'Music is power' is a central idea at Keys To The World. Music can change people, and Ashcroft won't settle for anything less. Although Richard Ashcroft is not a great thinker, he
… at least tries to say something and the music is fine. With the characteristic hoarse voice with which he managed to take rock band The Verve to great heights in the nineties, he sings himself through ten melodic songs, sometimes accompanied by an orchestra, then restrained or with the help of a sample of Curtis Mayfield (Music Is Power). With World Keeps Turning, Ashcroft ends with a positive message with which the heavy theme ' s are put into perspective at the last minute. (MS)more
